03.08.2026
Freedom Bank has been named a winner in three categories at the Euromoney Awards for Excellence 2026:
The Euromoney Awards for
Excellence are presented annually by Euromoney, giving recognition to
the financial institutions that demonstrate outstanding performance, innovative
decisions and client impact.
Freedom Bank is Kazakhstan's
digital bank at the core of the Freedom ecosystem. It is part of the Freedom
Holding Corp., an international financial services group that provides
brokerage, investment banking, underwriting and banking services. Freedom Holding
Corp. is listed on the Nasdaq Capital Market and the Kazakhstan Stock Exchange
(KASE).
In 2021, Freedom Bank became the
first bank in Kazakhstan to launch a fully digital mortgage solution, enabling
customers to complete the entire mortgage application process online without
visiting a branch. Such innovation reduced mortgage approval and issuance times
from two to three weeks to just a few days.
A cornerstone of the Freedom
ecosystem is Freedom SuperApp, the bank's flagship mobile application, which
integrates financial and lifestyle services into a single platform. The app
provides access to banking, brokerage, insurance, ticket and travel bookings,
food and grocery delivery, and a wide range of other digital services.
In addition to serving retail
customers, Freedom Bank offers a comprehensive portfolio of financial products
and services for businesses and large corporate clients.
It also continues to develop
Freedom Business, a dedicated mobile application for SMEs. The platform
features an integrated AI-powered voice assistant capable of executing more
than 140 voice commands, while also giving the users complimentary access to all
of the features of Chat GPT directly within the application.
The bank's rapid growth reflects
the increasing adoption of its digital ecosystem. During the year of 2025,
Freedom Bank's customer base has tripled, expanding from 1.4 million to 4.5
million customers. By the end of the first half of 2026, the number of Freedom
SuperApp users has already exceeded 5.6 million.
In 2024 as a part of its ecosystem strategy, Freedom Bank introduced an innovative loyalty programme in 2024 that is unique in the Kazakhstan market. Instead of traditional cashback, customers receive rewards in the form of Freedom investment currency (ETNs). The value of these exchange-traded notes is linked to the share price of Freedom Holding Corp. listed on NASDAQ, providing customers with a simple and accessible way to participate in the company's market performance through everyday banking activity.